Video Marketing Trend in 2021, You Must Don’t Miss It!
We all know how important is the marketing strategy. Later, in 2021, video marketing become the most important part of anyone’s marketing strategy. 92% of marketers in 2020 agree. 80 % of U.S consumers are now paying for streaming video service. Additionally, as of last year, 78% of people watch videos online each week, and 55% say they watch them daily. Not only that, but it has proven to be effective. Viewers reportedly retain 95% of a message when they watch it through video.
Prediction for Marketing in 2021
Seeing the growth in the use of video as part of marketing strategy, next year it is estimated that the use of video marketing will be even more massive. Business people will be more creative with video content. The video introduction will combine several types of video animation, it makes the brand message is getting stronger.
Video ad spending in the U.S increased from $8.92 billion in 2017 to $10.18 billion in 2019. That number is expected to reach as high as $12.66 billion by 2024. Which is the main factor in its development is the smartphone. This facility makes it easy for anyone to access the internet and videos.
In 2017, mobile made up about 35% of that $8.92 billion on ad spending, with the rest going to desktop. The prediction for 2024 is that mobile will account for about 73% of video ad spending. This is probably largely due to the previously mentioned advancements in mobile technology, the rollout of 5G, and ever-growing mobile usage.
Moreover, social network video ad spending is predicted to jump from $5.65 billion in 2017 to $14.89 billion in 2021. That’s just in the U.S one of the biggest advantages of social media is its global nature, billion people of active users worldwide.
Based on the data above, the trend of video marketing as a promotional tool will have an important role. More and more people are watching videos than reading or viewing photos. Video has a special appeal that helps them quickly discover that the brand can be the solution to their problems. You don’t want to miss out, do you? Then immediately create a 2021 business plan with videos.