You Will Definitely Use Video for Marketing Once You Know This Reasons
You’ll change your marketing strategy after know all of this. In many cases, a company with a good marketing video can increase conversions and sales by upwards of 80%. The result was extraordinary. The fact that video marketing helps sales is even more undeniable.
The reasons for using animated video in marketing has a lot of work to do. Video can convey brand messaging. Videos can also be used to educate the audience. Not only provides information about the brand, but also the reasons behind the brand’s establishment. Brand passion and inspiration can be conveyed uniquely. Good compositions create deep interest in the audience.
When framed strategically, animated videos won’t feel like marketing at all. Consider this, 90% of people have watched explainer videos about products or services. With 85 % of businesses using video in their marketing, animated video is expected at this point. Not using it means you run the risk of missing your target audience.
One of the reasons for this is because animated videos give us the flexibility to transform complex ideas into simple visualizations. The simpler, the more transparent, and easy to understand. So people prefer to watch videos rather than just verbal information. This expands the opportunity for the brand to be recognized easily among the audience.
When you stick to words, illustrations, or graphics, you are limited in scope. Animation allows you to better convey complex ideas. You can strike precisely the tone you want. That can mean the difference between marketing landing versus falling flat with audiences. With animation, you can use software to ensure you have the right characters or actors tone, and final product to match your other marketing materials.
Anything concept you have, your animated video will have to be a clear part of your brand. Just like your other marketing efforts. With this, you could have strong branding. The result is video animation will boost your brand identity, increase general awareness, and ensure the video doesn’t stick out from your other content.
Are you ready to take a chance?