7 Reasons Why Video Animation is Important to Staff Digital Marketing
Before we talk about how video animation is important to staff digital marketing, let’s underlined what is animation video first and the function.
Animation, while often thought of as a more or less modern medium. It has been used in different forms since 1906. Many animations were used to entertain viewers with gags and charades of drawn characters. The animation then becomes more important because it makes us be able to tell stories and communicate more with the audience.
We could entertainingly show the emotions. And we could share more ideas in unique packaging. We were easier to perceive the way that both small children and adults can understand. Animation has helped people connect in a way that sometimes writing and live-action cannot.
Nowadays, when digital marketing a mainstay for doing business, video animation is one of the methods for selling for the following reasons:
Bring Anything Concept to Life
Digital marketing staff has tons of ideas. Their ideas can be very absurd and abstract, but all that kind of idea can grab the attention of potential customers. Ideas that are impossible to apply indirect promotion can be made into animated videos. By bringing it to life ideas that are beyond people’s expectations, anyone who sees them can be impressed and try to get to close with the product more as long as these ideas are packaged properly. Interest?
Bring any Perspective
Imagine, digital marketing staff wants to introduce products to various customer backgrounds. How they can communicate with consumers one by one when they cannot meet in person? Therefore, by utilizing animated videos for the marketing team, they can present various benefits perspectives to various consumer backgrounds. Video marketing can be shared easier with social media, so consumers outside the market area can see it. Then the perspective built into the video can increase both domestic and foreign buyers at the same time.
Help to Explain the Product More Interestingly
Marketing staff will be facilitated by video marketing animation to explain the product that is being offered. Video animation services can make the audience more focused on the message of the marketing team. When the video packaging explains in easy-to-understand details, potential customers can find it easier to quickly find out the function of your product or services.
Make it Easy to Show Behind the Scenes
Consumers love to see behind-the-scenes videos. With the animation videos, they can feel closer to the products they love. The subscribed consumer can increasingly support our products and invite peoples to use the same products. Also, by showing the conditions behind the scenes, we can make consumers believe in our products more. Because we can show the quality they expect to form our product, services, and staff.
Visual Increase Interest
Like children, adults also like to see the animation. Remember, animated films are also watched by adults. It proves that visual content is in demand by all ages. So, with attractive visual content, we can help our marketing staff to sell products easier. That’s happening because, 90 % of information transmitted to the brain is visual, and visuals are processed 60.000 times faster in the brain than text.
Animated Video is Easy to Accept
Animated videos are psychologically appealing. One of our earliest memories, as kids growing up, is watching cartoons or animation films. Cartoons are so captivating because they are fun and most of all colorful. There’s something about moving images that appeals to the human brain. This naturally extends to an animated video. People emotionally can connect with our content using animated video. Simply said, animated video is an investment worth making in marketing digital era.
Reducing Promotional Capital
Why? Because with one video we could share it with tons of users on the internet at one time. We have no to make long journeys from one place to another for promotion. This means we reduce promotional transportation costs. We also don’t need to put up thousands of billboards, distribute flyers, and so on.
Simply put the digital marketing team behind the table, tell them to use a computer, and share videos with internet users via social media or official websites. Various short methods of product promotion can be done on the internet.
The video can also help us to maintain the mentality of the marketing staff. If they are too tired to move from one location to another for presentation, the quality of the promotion can decrease. It’s different if you use a well-packaged video from the start, the video will work to bring in consumers.
Your marketing team is always looking for creative ways to support your company’s story. they want something fresh and fun to draw people to the product. Using animation videos can help the staff to convey a simple message or explain a complex concept to consumers.