Statistics: Video Animation is the Best Choice for Your Marketing Strategy
Last year, the number of video posts per person has increased by 94% in the US alone. Facebook averages more than 4 billion video streams every day. People on the internet 65 % are visual learners and 90% of the information transmitted to the brain is visual, that’s why video animation is the best choice in your marketing strategy. Vision is an almost dominant sense, taking up half of our brain’s resources. If you still doubt, look at the statistics below.
– Including video on the landing page can increase conversions by 80%
– After watching a video, 64 % of users are more likely to buy a product online
– 1/3 of all online activity is spent watching video
– 50% of executives look for more information after seeing a product/service in a video
– YouTube users watch more than 3 billion hours of video per month
Those are the reasons why video is the best choice in your marketing strategy. Then why video animation?
Animated videos will stay in your viewer’s memory. They will engage with the video, an event not bought something from your product, they could be transform became your sales marketing by sharing your video to their community. Video animation marketing is memorable, cause our brains are also able to keep that information more effectively when saw some pictures and explainer in the video than reading any sort of written information.
The key here is understanding the consumer’s problems. We could produce an amazing video animation and became our best marketing strategy with understanding people’s problems. Then we give them what they need. In the video animation, we could explain how we could solve people’s problems. With colors, good sentences, and a good soundtrack of music, this marketing strategy could catch up with people’s memory.
Video animation is also popular for search engines. Having your video animation, whatever types of video you take in on your website, it could make engagement with the search engines. Having a video explainer or your brand will make people easy to found your product and services by search engines and understand your brand value more. Because Search Engine Optimization (SEO) for video is not just about a title and description, it includes everything, like Engaging video, type of content, thumbnail, title, description, and connections with other videos.
Video animation is an easy way to make audiences accept our brand message. Animated video is a clever way to spreading our sales message across without being pushy. When we create stories in our video animation, people will never feel we are trying to sell them something. An example, an animated promoted video designed for Binned, a trash can cleaning service that is a good example of incorporating a sales message into a scenario. The video offers a story depicting the cleaning process supported by custom illustrations and adds a message by brand indicating the price per month. So, on the one hand, it’s an entertaining cartoon but on the other hand, it’s a high-quality offering that will make an impact.
Animated videos give us the freedom to create scenes that are physically impossible and bring your company mascot to life. You can create a series of animated videos to show your company’s progress, new features, or the latest updates.
We could save costs on video production. The budget is often the determining factor in supporting one or another promotional material. If you decide to make a live-action video, you will need to be prepared to pay for props, casting, sets, types of equipment, video editing, and production. When we shift our animated video production to a design agency, we are only paying for an illustrator and motion designer who can turn your challenging ideas into reality. More importantly, you can easily add changes to your video while designing it and afterward.
Are you need help to create video animation? Let us know with a comment in the comment section. Thanks a lot!