Animated Video, The Perfect Way to Engage Potential Customer
The online world has opened up simple and impactful ways to market various products and services. Video animation is one of the methods most effective nowadays to grab the attention of your target audience business. An animated video can easily set you apart from your competitors since it establishes you as a creative, innovative, and futuristic company. Animated videos are the perfect way to engage potential customers since they provide a way to present essential information in an attention-grabbing and interesting manner.
Google also loves animated video content. Google’s algorithm for search ranking also considers the number of times visitors stay on your website. An animated video can express in a matter of minutes what could take hours to read or simply listen to.
The audience nowadays has less time to dive deep into that does not catch their attention at first glance. They can easily scroll by an ad banner or a sidebar ad that is not at all functional or relevant to what they want. When an animated video and text is kept on the same page, 70 % of the people will choose to watch a video than reading the text.
To engage with potential customers we could choose one from the types of marketing videos that you can choose: commercial video, educational content video, animated explainer video, live-action explainer videos, company story videos, case study, and testimonial videos, also tutorial videos.
If you need to introduce your product or services, the types of marketing videos you need to choose are animated explainer videos. You have to make an impactful introduction to your customers. For this, there is no better way than preaching about your brand in the video. Then, you could post a video on the landing page of the company’s official website to hack the growth through video marketing.