The Future of Trend Video Marketing Strategy in 2021
Whatever form of video you want to make, in 2021, video is expected to be the spearhead of commerce. Take a look in 2020, 63% of mobile traffic is video. This is set to grow to 76% by 2025. It’s no secret that video marketing is a standout way to reach your audience. If you are looking for a starting place for your video marketing, these key video trends will give you the motivation you need to get started on engaging video content for your business.
Trend 1: Training Videos
65% of people use YouTube to help them solve a problem. From renovating their kitchen till how-to cooking. People like to watching sharing bits of knowledge or information go a long way in building trust with your audience. This is how a video will memorably engage them.
Trend 2: Mobile Video is Growing Stronger
Mobile video consumption rises by 100% each year. People are 1.5 times more likely to watch a video on their mobile phones. This is a key trend that you need to into your video marketing strategy. Studies have shown, 80% of the audience is consumed with the sound off.
Trend 3: It’s Getting Personal
Vlogs are the third-most-popular video form and are a popular way to connect a brand with its consumers. The idea is to humanize your brand. This has the added benefit of making the brand more approachable and developing that key ingredient when it comes to marketing: trust.
Trend 4: Live Videos
Live videos are often prioritized in the social media algorithms for the simple fact they are happening in real-time. They also hook viewers for three times longer than recorded videos, with six times more interactions.
Trend 5: Ease of Video Creation
The trend that is taking us over into 2021 is the ease with which videos can now be created. Videos like this help confidence do what they want to do. For example, how to make a vlog video, and so on. The video that contains steps that are easy to follow and of great benefit to those in need will receive great attention.
Of the five video trends above, which one is the most suitable for your brand marketing? Don’t miss it, decide right away!